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Lumière Business Solutions is a research and consulting firm which partners with clients in co-creating customized, insightful and innovative business solutions.
The elephant is our persona. Symbolically an elephant deals primarily with strength, honor, stability and tenacity, among other attributes like its size, longevity, stamina, mental faculties, cooperative spirit, and loyalty.
Team Lumière has honed a multi-dimensional approach for 2 decades now. And we are known for our versatility and well-anchored character. continued...
Well done. You remember almost ten years ago when you came to see me at HLL and one of the options we were looking at is having you as one of our Senior CMI managers. Then we got talking about this opportunity and I strongly felt that this was better than all other options we were looking at. It is great to see you have started a new movement for qualified women who want to have flexi time working. More importantly, you have not built an organisation; you have built a large loving family!
What your and your team bring, is a combination of good thinking, hard work and humility to the table. Your confidence is evident in everything you say & do but there is never a trace of arrogance. You are businesslike but not abrupt or brash. You are sensitive, listen well, you contemplate and you make it comfortable for people to work with you. You are a good sounding board. You make a difference, without a shade of doubt.
Lumière helps solve business problems. They go beyond just trying to provide answers to a research brief. They take time to understand the underlying business problem. They are willing to experiment and try new approaches to find the answers. The presentation of the results of a study go beyond presentation of data and consumer feedback. l worked with us to identify the differentiating characteristics of high performing sales people within our business. The project has helped us create a unique and structured assessment centre for recruiting medical reps who have no prior work experience. I will recommend Lumière because they will help you find an answer to your business problem.
Our project with Lumière was primarily explorative in nature keeping in mind a 'culture-change' and 'culture-building' exercise. The contribution of Lumière was significant in this aspect in understanding the existing 'culture' and ethos of the organization. The Lumière contribution was noteworthy and shaped our way forward towards this goal. Their top 3 strengths are: depth of qualitative analysis, involvement in the subject matter and manpower and time allocation to the project. They have keen interest on not just the project deliverables but also progress of the same thereafter.
Lumière has shown good understanding/ appreciation of the brief & demonstrated capability to come up with an exhaustive approach within reasonable time frames. Integrity, rigor & passion are the words which we associate with Lumière.notable contribution by l to the business/ marketing problem' Insights generated by Lumière have helped us understand finer nuances for the consumer segments under consideration & come up with value prepositions to address those latent needs. I will recommend Lumière for the kind of passion & energies with which team owns up the project and delivers.
The biggest strength of l lies in their ability to create empathy for consumers across an astonishing array of domains. When the same is combined their restlessness to contribute towards the larger strategic discourse, one has a perfect partner who helps bridge the strategy & macro to the consumer & micro. The biggest discriminator of l is its talent: a talent pool having both depth & precision, equally at home analyzing as well as synthesing, confident yet humble & grounded. l has contributed tremendously to the success of projects like Gojiyo. It was a project which could not have been successful without incessant co-creation with consumers in the digital / social space: a gargantuan effort helmed by l.
I think of Lumière as a haute couture agency that gives me tailor made solutions but with the operational efficiencies of a scientific powerhouse. There is one word that doesn't exist in the dictionary of Lumière and that is 'No'. There is a never say die attitude and everyone in the team goes all out to meet the clients' needs as far as possible. What I particularly like about the Lumière approach is that a project is taken, research is conducted and analysis is done in one go by the involved parties. This really helps us take faster decisions. One doesn't really have the luxury of time and decisions making has to be faster in today's world and Lumière understands the same and partners with us. I think Lumière is one of the pioneers in giving a 5 minute video that brings alive the key insights. A video ppt really saves many manhours that would otherwise have to be spent to come to an aligned view by the team. Another thing that I really admire Lumière for is the use of technology. I think we were amongst the first ones to use online discussions for flavours research. It really helped us understand the youth and our thinking. I would strongly recommend Lumière to clients who need an agency to partner them and enlighten the path along the way.
I have enjoyed working with your team and value the close association we share and look forward to many more opportunities to work together in the future. l strength is that it is very flexible, always ready to help the client, has a solid consumer understanding, proactive. Working with l makes you feel like one family working towards a common goal. The recent sanpro observational studies were an exceptional, involving sensitive and challenging consumer dynamics, handled very well to help us understand consumer much more closely in this category. I will recommend l for its passionate team, (which is) very flexible/ dependable, quick response time, willing to go the extra mile to ensure the objectives & targets are met.
l strengths are the company is ready and willing to take tough briefs and challenges. The l project experience is good and can be better. Proactively advising us on better design of the studies and assigning experienced staff for tough projects. Lumière has made notable contributions to the packaging study in oral care and the Cupid youth study. I will recommend l to another prospective client as they are very open to suggestions, willing to accommodate the client at all times. l focus for 2011-12 are good insights and innovative techniques like digital Facebook panels.
Within the overall MR space, Lumière has distinct strengths in consumer-centricity initiatives as well as innovation-related MR. Organisations need to populate their innovation funnels with the right project ideas & then resource these projects to be able to bring them to market. In this cycle Lumière has the potential to be strategic partner to companies in both populating their funnels as well as in evaluation of concepts for resourcing. Specifically, to be able to easily get into the dynamics of new product categories, and to mine for valuable insights in such spaces is a key strength. A well-structured approach & strong process orientation that ensures consistent and timely outputs are also positive points...It is often said that you can only get 2 among 3 dimensions in any project ' Quality, Speed & Cost - not the 3rd. I think Lumière represents a fairly optimal balance between these 3 parameters for organisations that need extensive consumer-insight related work, not just small isolated projects. Passion, a high quality of analysis & depth of insights are what we have come to expect & appreciate from you
From the beginning, it was very clear that Lumière did everything they could to meet our time'pressed needs 'starting from the proposal in which they were the only company who acknowledged our needs and made a schedule to accomodate that. The project management was excellent and Lumière were very clear what they needed and when. My only quibble was with the dataset at the very end. It took a little longer than anticipated, but this is one of the fastest projects we have fielded overseas. More than happy to recommend to others and will have no hesitations in working on future projects. A big, big thank you to Shashwat and her team.
I value the simplicity, sincerity & genuineness, and deep thinking that marks the l experience. Working with l is distinct as they decode consumer insights in a very simple form. This helps drive clarity of thought & is not made layered and complex by unnecessarily applying various research models. Further, the l approach is a participative process, and internal & external stakeholders and brand team are involved in the thinking process. I associate l with a simple uncluttered ambience, the colour white to connote purity, genuineness and Water ' transparent and adaptive. Two words to describe l are 'Insightful' and 'thoughtful'
The elephant is known for its tool savy-ness.
At Lumière, we have been at the forefront in adopting new technology & techniques. Every initiative has been approached with an eye on unlocking invaluable potential in the future. This trait has greatly benefited clients with superior output, consistent quality, timely delivery and smooth execution.
The elephant has very deep rooted herd values. Aligning resources to benefit individual herd members and the collective herd comes very naturally to the elephant.
Team Lumière practices ‘family’ values of taking ownership and being fearless about being oneself. This has reflected in seamless collaboration of varied team expertise to benefit clients with quicker responses, personal attention, sharper insights and un-jargonised recommendations.
The elephant is a keynote specie bringing amazing simplicity to a complicated ecosystem.
Lumière has mastered the integration of multiple technology solutions to drive an omni channel journey. This makes complexity fairly simple for every client.
By making things simple, Lumière has this unique style of eliminating detailed explanation or voluminous manuals to explain anything. Clients have enjoyed great advantage from this straight-forward & highly actionable yet simplified solutions.
The elephant is the ultimate off-road vehicle making any exploration safe, yet adventurous.
Similarly Lumière has been delivering creative solutions using hybrid models to explore new territories and possibilities. We have delivered optimum even under dire constraints and gained rich experience of over 300 projects a year across the country and beyond.
With a high intelligence quotient and brilliant memory that is legendary, the elephant stands out in its uniqueness.
Lumière has developed a robust Knowledge Management system that allows thorough study of the brand history, building category hypothesis and incorporating cross category and cross study learning. Every client benefits from team Lumière that starts work from highly knowledgeable base resulting in sharp, incisive and relevant inputs.
The elephant thrives on, and hence nurtures, strong familial bindings.
Meaningful relationships have been the soul of Lumière since inception. The trust of 82 clients Is the result of a joyous combination of a relationship focus and objective approach to every interaction.