Lumière

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An idea or prototype needs to be validated with the intended customer for relevance, and the customer, consumer and expert feedback loop helps iteratively improve the product or service. Understanding the customer, their hopes and aspirations, their stated and latent needs, is the starting point to gauge market response and readiness. Lumière has deep experience and expertise with product innovation funnels of companies, from idea to concept, product to market launch. A careful and candid assessment of the idea or product prototype, and facilitated discussions provide pointers on the way forward.

Qualitative Research

MARKETING MIX EVALUATION
Exploratory Research
Delving into the 5Ws (Who, What, Where, When, Why) for need space identification for products/ brands/ services
Idea Testing
Full service idea to concept stage consulting complete with idea generation, idea sorting, concept development and concept testing with the N-Light© IdeaCon product suite.
Concept Testing
Assess concepts with consumers on relevance, uniqueness, scalability before they can see the light of day to help achieve business objectives.
Product Testing
Performance of a new/ existing/improved product on parameters like features, relevance, value for money, uniqueness, trial intent, price etc.
Packaging Testing
N-Light© Pack suite of packaging testing tools suited for various stages of pack development helps evaluate the impact of packaging on consumers' preference along with merits & demerits that trigger consumer behaviour
Communication Testing
Communication Testing: Testing effectiveness of any print/ media communication (Thematic, Narramatic, Animatic or complete film) in terms of salience, memorability, uniqueness, impact on trial.
ORGANIZATIONAL STRATEGY
Ideation
White space exploration/future gazing for the next big thing/opportunity spaces
Consumer Profiling
Knowing one’s target group, understanding CASH, developing key archetypes
People
Employee engagement, employer value proposition, transition & transformation evaluation, exit interviews
Go-To Market Strategy
Identifying and preparing 4Ps strategy for a new geography
Cultural Decode
Understanding communities/regions/countries through historical, socio-cultural and economic lenses
Customer Centricity
Develop a customer-centric mindset of flexibility, agility, can-do, compliance and win-win.

Quantitative Research

Concept/Product/Ad/Packaging Testing: Zeroing in/ shortlisting the best concept/product/ad/packaging through CATI, CAPI, mobile, door to door surveys

Price Sensitivity measurement: Gauging the optimum price range and its acceptance against the perceived value

Digital Methodologies

  • Using digital platform for qualitative & quantitative research
  • Getting closer & wider access to genuine consumers by creating whatsapp groups, online panels, discussion forums
  • Increasing efficiency & productivity in terms of time & efforts

21
years
82
clients
1500+
projects
120+ years
leadership experience
3 lakh+
consumer touchpoints
80%
repeat business