Planning a butterfly-themed 16th birthday for Lumiere.

A friend tells me, ‘where I live is just so much concrete, and our days so harried, we has time for birds and butterflies? We do! And we must! And what does Lumiere have to do with butterflies? Why plan a butterfly-themed 16th birthday?

Short-lived, flitting from flower to flower, busy, frisky, with short attention spans. The secret life of a butterfly may also involve basking, mimicking and disguises, mating and ‘mud puddling’.

What do butterflies have in common with a bunch of almost-serious researchers, plodding along one year at a time, head to ground? More a study in ants than in butterflies! It is aspiration and a wish list to be one. Lumiere is about play. It is about exploration, trying to capture the essence from every interaction and experience.

Butterflies are about transformation. A butterfly enthusiast observes and studies butterflies, studying habit by observing a ‘day-in-the-life’ over time and seasons. Observing patterns, identifying and profiling, individuals and families, studying similarities and differences.

The motif of the ‘winged jewel’ is about ‘surprising transformation’. It is to give us a fresh pair of eyes and a brand new way of looking and seeing.

Nelson Rodrigues our expert guide for the butterfly walk is the author of the book, ‘Butterflies of Mumbai’. Nel wrote the book after many hours of painstaking fieldwork and is a labour of love of five years of studying, photographing and writing. He will lead us on our ‘butterfly walk’ to the Mahim Nature Park (MNP) on Saturday, 15th September 2012 where we expect to see 20 butterfly species. ‘Only 20 at MNP’, says Nel ruefully. ‘Let’s go to Sanjay Gandhi National Park’. ‘20 is a lot’, I’m thinking. For a bunch of researchers steeped in qualitative research we respect and value the twenty. It’s going to be a lot of depth and a lot of fun, I promise. It will be appealing and relevant, and I am open to your suggestions, recommendations are areas of improvement. Do bring your family along to share and join in our discovery.

1992 - 1996
1997 - 2001
2001 - 2007
2013 - 2019


Deepa starts working at Hindustan Unilever Ltd., and after working there for a few years decides to take a career break to take care of her son. The family plans to move to Jamaica, and she wishes to resume working. There are not a lot of opportunities post a career break for her, and this makes her realise the plight of women all across the world who are trying to resume working after taking a break. The seed for Lumière is planted. Deepa joins J.A. Young Research Ltd. to get back to her roots, and ultimately decides to start her own firm under her CA's advise.



Start of Lumière Consultancy in Jamaica



The family is aching to return to India, and post the birth of her second child, Deepa gets an offer from HUL to rejoin them. She has an itch to make it on her own, and so declines. This results in a different type of engagement between the two, and Lumière engages exclusively with HUL by expanding their scope. Deepa builds a stronghold in consumer behavior, and Lumière develops into an entity of its own. Inception of 'Consumer Centricity', which is their future key to strength, begins. With an expansion in their work, they need more resources and a group of like-minded talented professional women to join the team. Lumière gives them solace, a place to grow, rebuild their careers, and achieve goals beyond their expectations. They begin with mentoring initiatives, with an urge to inspire young individuals. People approach them through word-of-mouth, references, and to create opportunities beyong market research, Lumière becomes a Pvt. Ltd. company.



An opportunity arises to be a part of something big, to analyse the growth mindset and the creation of a best practice document for sequential recycling. Lumière makes an impact across categories and branches into Product Testing and Category Creation.



Lumière touches ₹ 1 crore. Their brochure is presented at MRSI. The company turns 10, and Milind joins the team as an observer. This becomes the phase of Lumière's upheavel: from scaling up, digitization and automation of processes, to plugging in leakages across departments and accounts. Their billings reach ₹ 3 crores.



Rashmi Bansal dedicates a chapter of her book 'Follow Every Rainbow' to Deepa and Lumière. The company enters adulthood, and they facilitate change management for Lumière. The introduction of the Gallup Strengths to the portfolio is a game changer. A revamp of the technological infrastructure ensues, giving way to an articulation of Lumière 3.0.