Project Persone was a project to understand who the NRI customer based out of the gulf is, a special understanding of the NRI Priority Customer.
A detailed study of the customer profile by in-depth interviews at their home . 10 such interviews were conducted.
- Understanding the life of a GCC NRI –in India and abroad.
- Detailed understanding of his banking and financial needs.
- Mapping his needs to the different emerging profiles and hence developing relevant communication insights.