A popular television network engaged Lumière to understand television-viewing behavior among groups of young and older women in April 2007. The channel hoped to gain access to viewer attitudes towards… continue »Understanding TV Viewing Behavior
Prelude: The phone rings a couple of times. The founder CEO of a leading fashion accessories brand comes on the line. We had undertaken a small qualitative research project two… continue »A Case for Consumer-Centric Growth
OBJECTIVE: Project Persone was a project to understand who the NRI customer based out of the gulf is, a special understanding of the NRI Priority Customer. PROTOCOL: A detailed study… continue »N-Light© Connect: Consumer Connect
Lumière undertook an interesting study for an Online Service Provider, which sought to understand how Indian businesses perceive online advertising. It studies their attitudes towards online advertising and looks into… continue »Study on Attitudes towards Online Advertising
Lumière undertook a unique project for an MNC in September 2006, wherein we worked closely with a reputed management institute to put together a syllabus for key distributors in the… continue »Identifying Learning Needs
A study was conducted in Aug- Sept 2006 to understand triggers and barriers for the prescription of an Rx brand of medication. The study helped to arrive at product format… continue »Brand Perception Study – Sept 2006
A study was conducted on behalf of an FMCG major for testing various ad scripts for re-launching a brand of milk food drink (MFD) under a new name. The objective… continue »Ad Testing of a Milk Food Drink
Lumière took on a study for a client who wanted to identify need gaps in its store observation exercises. The study revolved around understanding the diverse experience levels of the… continue »In store Observation study
A study was conducted by the foods category of a MNC in April 2007 to understand reactions towards the various soup options developed by its R&D team. The study was… continue »A Study on Soups
There is a growing demand in India for higher secondary schools offering quality International education at affordable price. Today parents are looking for a new system of education which is… continue »Education: Evaluating a Growth Opportunity