Case Studies

We were in conversation with Rashmi Bansal, our Learning Monday guest. 'Shine Bright’ on ‘intrapreneurship’ is her 10th book in 10 years. Rashmi started writing at 7 as a student…

Case Studies

The Beginning: We were invited to undertake leadership development for SETCO Foundation, the CSR initiative of a large Automotive ancillary major, SETCO Automotive. Meeting their President, Ms. Urja Shah, sitting in…

Case Studies

The way people communicate, get entertainment, shop, and socialize has changed dramatically. Thanks to the smartphone, access to consumers has also changed. It is now possible to reach people across…

Case Studies

As India inches close to becoming the most populous country in the world, one aspect that continues to be under constant scrutiny is how the country fluctuates in its health…

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Light & Insight
The Ruler Archetype

~Aparna Khadilkar, Sanjana Ramani, Deepa Soman The term archetype has its origins in ancient Greek. Its rooted from the word “archein” which means original or old and typos which means “pattern, model or type”. The psychologist, Carl Jung, used the concept of archetype in his theory of the human psyche.…

Light & Insight
The Everyman/ Regular Guy Archetype

The Everyman/ Regular Guy Archetype By Nitinder Dutt and Deepa Soman “Let every man be respected as an individual and no man idolised” - Albert Einstein The theory of archetypes was introduced by Swiss psychologist Carl Gustav Jung. He believed that universal, mystic characters – archetypes – reside within the…

Light & Insight
The Sage Archetype

-Pallavi Salvi To know is to grow. Eagerness to know, seek information, understand, imbibe, inculcate and then pass-on, teach, explain, share – Here is a Sage personality; methodical and objective. An unquenchable thirst to know more; they have time, history and proven strategies on their side. A constant desire to…

Light & Insight
The Hero Archetype

~Sukhdeep Papriwal, Deepa Soman [caption id="attachment_337" align="alignnone" width="300"] The Archetypal Hero[/caption] Carl Jung understood archetypes as universal, archaic patterns and images that derive from the collective unconscious and are the psychic counterpart of instinct. They are inherited potentials which are actualized when they enter consciousness as images or manifest in behaviour on interaction with…

Light & Insight
Type ‘Happy New Year’

Happy New Year! 'You will receive a package from Sevantika. Has it arrived already?' reads an SMS from Ankeet, a client-friend. Sevantika is his boss. 'Thanks Ankeet. Am on vacation and in office on 1st Jan. Will inform my office and message to thank' I type. 1st January is a holiday…

Light & Insight
Frozen Foods in India

Frozen foods exist in a plethora of cuisines and cater to an enormous portion of the market. Whether as the value-added French fries, samosas, spring rolls, or chicken nuggets, they are an efficient, delicious, and time-saving option compared to fresh produce.  In 1924, Clarence Birdseye, a former fur trader discovered…

Light & Insight
The Outlaw Archetype

The Outlaw Archetype ~ Akansha Singh, Deepa Soman “People will only remember you for the rules you break” The Outlaws or Rebels are fiction favourites, striding through their worlds with a confidence bordering on arrogance and shaking the foundations their society has always known — often doing so with little to…

Case Studies
Pravaas – A Journey to Empowered Growth

The Beginning: We were invited to undertake leadership development for SETCO Foundation, the CSR initiative of a large Automotive ancillary major, SETCO Automotive. Meeting their President, Ms. Urja Shah, sitting in on their presentation, studying their their annual report and website gave us confidence on the passion and intent fueling the…

1992 - 1996
1996
1997 - 2001
1999
2001 - 2007
2013 - 2019
1992-1996

Initiation

Deepa starts working at Hindustan Unilever Ltd., and after working there for a few years decides to take a career break to take care of her son. The family plans to move to Jamaica, and she wishes to resume working. There are not a lot of opportunities post a career break for her, and this makes her realise the plight of women all across the world who are trying to resume working after taking a break. The seed for Lumière is planted. Deepa joins J.A. Young Research Ltd. to get back to her roots, and ultimately decides to start her own firm under her CA's advise.

1996

Beginning

Start of Lumière Consultancy in Jamaica

1997-2001

Incubation

The family is aching to return to India, and post the birth of her second child, Deepa gets an offer from HUL to rejoin them. She has an itch to make it on her own, and so declines. This results in a different type of engagement between the two, and Lumière engages exclusively with HUL by expanding their scope. Deepa builds a stronghold in consumer behavior, and Lumière develops into an entity of its own. Inception of 'Consumer Centricity', which is their future key to strength, begins. With an expansion in their work, they need more resources and a group of like-minded talented professional women to join the team. Lumière gives them solace, a place to grow, rebuild their careers, and achieve goals beyond their expectations. They begin with mentoring initiatives, with an urge to inspire young individuals. People approach them through word-of-mouth, references, and to create opportunities beyong market research, Lumière becomes a Pvt. Ltd. company.

1999

Establishing

An opportunity arises to be a part of something big, to analyse the growth mindset and the creation of a best practice document for sequential recycling. Lumière makes an impact across categories and branches into Product Testing and Category Creation.

2001-2007

Invigoration

Lumière touches ₹ 1 crore. Their brochure is presented at MRSI. The company turns 10, and Milind joins the team as an observer. This becomes the phase of Lumière's upheavel: from scaling up, digitization and automation of processes, to plugging in leakages across departments and accounts. Their billings reach ₹ 3 crores.

2013-2019

Innovation

Rashmi Bansal dedicates a chapter of her book 'Follow Every Rainbow' to Deepa and Lumière. The company enters adulthood, and they facilitate change management for Lumière. The introduction of the Gallup Strengths to the portfolio is a game changer. A revamp of the technological infrastructure ensues, giving way to an articulation of Lumière 3.0.