Case Studies

We were in conversation with Rashmi Bansal, our Learning Monday guest. 'Shine Bright’ on ‘intrapreneurship’ is her 10th book in 10 years. Rashmi started writing at 7 as a student…

Case Studies

The Beginning: We were invited to undertake leadership development for SETCO Foundation, the CSR initiative of a large Automotive ancillary major, SETCO Automotive. Meeting their President, Ms. Urja Shah, sitting in…

Case Studies

The way people communicate, get entertainment, shop, and socialize has changed dramatically. Thanks to the smartphone, access to consumers has also changed. It is now possible to reach people across…

Case Studies

As India inches close to becoming the most populous country in the world, one aspect that continues to be under constant scrutiny is how the country fluctuates in its health…


The 5 myths Dr. Patankar broke that have helped me lead a happier life

Dr. Nitin Patankar is a health & fitness myth-breaker. He brings fresh perspective on “right” health, for nothing according to him is either good or bad. Practical and realistic, this doctor brings a magical alchemy of logic, science, reason and ultimate good sense. I am a believer and owe 10…

How Chonquing province in China applies consumer connect with a mandated 10 days living and working with citizen families

P&G initiated the consumer connect culture with its ‘living it, working it’ program where employees need to spend a month living with consumers and working alongside trade. Companies have since seen the value of building consumer centricity. We help train and enabling companies with observing, listening and dialoging with consumers and structure…

Light & Insight
Thanda Matlab AC

Cool Home: Paresh Rana of Chembur, Mumbai fit his one bedroom with a 1 ton split air conditioner on 5th April, his wife’s birthday, replacing their window air conditioner. Kinjal their 12 year old spends most of her time in the bedroom on her computer, her study table squeezed in…

Light & Insight
A May 2010 trends piece inspired by a fridge audit of urban Indian working women in Mumbai.

Growing fridge: A word repeated makes a game, like ‘teacher teacher’, ‘doctor doctor’ and ‘ghar ghar’. A game of real make believe, or in the case of the fridge, the fridge then, now and the future. The secrets of the kitchen “hearth” ironically rest within the cold place. What the fridge…

Light & Insight
Bangladesh Musings

Getting Started We conducted a research for a youth beverage brand in Bangladesh in late May this year. We had failed at trying to wriggle out of work with a feeble refrain, ‘we don’t know Bangladesh’ and other dastardly options like reminding the client of our competitors well established in…

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Good Health Musings

In a fast-paced, ever-changing world, we are constantly on the move. Home, family, kids, work and social commitments dominate, as does the proverbial race from home to work and back on weekdays. Late nights at work, long hours of commute, outings on the weekends, friends and family commitments and catching…

Light & Insight
A plausible conversation between the Lumiere HR Desk and a new joined (Lumiere Lite) on why its mandatory to be at office each Monday.

A conversation between a Lumière fresher (Lumière Lite) and the Lumière HR Desk (HRD); Lumière Lite is wondering: why do I need to come to office (Nerul) every Monday? I can use my time so much better working from home. Such a waste of time and energy traveling all the…

Light & Insight
Women’s Day Musings – March ‘08

There is a special woman in each of our lives, some one we want to think of and celebrate. While the list of women celebrities grows by the day, there are millions of invisible ones. Whether in our homes, our work places, on railway trains, in small huts that one…

1992 - 1996
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2013 - 2019


Deepa starts working at Hindustan Unilever Ltd., and after working there for a few years decides to take a career break to take care of her son. The family plans to move to Jamaica, and she wishes to resume working. There are not a lot of opportunities post a career break for her, and this makes her realise the plight of women all across the world who are trying to resume working after taking a break. The seed for Lumière is planted. Deepa joins J.A. Young Research Ltd. to get back to her roots, and ultimately decides to start her own firm under her CA's advise.



Start of Lumière Consultancy in Jamaica



The family is aching to return to India, and post the birth of her second child, Deepa gets an offer from HUL to rejoin them. She has an itch to make it on her own, and so declines. This results in a different type of engagement between the two, and Lumière engages exclusively with HUL by expanding their scope. Deepa builds a stronghold in consumer behavior, and Lumière develops into an entity of its own. Inception of 'Consumer Centricity', which is their future key to strength, begins. With an expansion in their work, they need more resources and a group of like-minded talented professional women to join the team. Lumière gives them solace, a place to grow, rebuild their careers, and achieve goals beyond their expectations. They begin with mentoring initiatives, with an urge to inspire young individuals. People approach them through word-of-mouth, references, and to create opportunities beyong market research, Lumière becomes a Pvt. Ltd. company.



An opportunity arises to be a part of something big, to analyse the growth mindset and the creation of a best practice document for sequential recycling. Lumière makes an impact across categories and branches into Product Testing and Category Creation.



Lumière touches ₹ 1 crore. Their brochure is presented at MRSI. The company turns 10, and Milind joins the team as an observer. This becomes the phase of Lumière's upheavel: from scaling up, digitization and automation of processes, to plugging in leakages across departments and accounts. Their billings reach ₹ 3 crores.



Rashmi Bansal dedicates a chapter of her book 'Follow Every Rainbow' to Deepa and Lumière. The company enters adulthood, and they facilitate change management for Lumière. The introduction of the Gallup Strengths to the portfolio is a game changer. A revamp of the technological infrastructure ensues, giving way to an articulation of Lumière 3.0.