Case Studies

We were in conversation with Rashmi Bansal, our Learning Monday guest. 'Shine Bright’ on ‘intrapreneurship’ is her 10th book in 10 years. Rashmi started writing at 7 as a student…

Case Studies

The Beginning: We were invited to undertake leadership development for SETCO Foundation, the CSR initiative of a large Automotive ancillary major, SETCO Automotive. Meeting their President, Ms. Urja Shah, sitting in…

Case Studies

The way people communicate, get entertainment, shop, and socialize has changed dramatically. Thanks to the smartphone, access to consumers has also changed. It is now possible to reach people across…

Case Studies

As India inches close to becoming the most populous country in the world, one aspect that continues to be under constant scrutiny is how the country fluctuates in its health…

Case Studies

Prelude: The phone rings a couple of times. The founder CEO of a leading fashion accessories brand comes on the line. We had undertaken a small qualitative research project two…

Case Studies

Case Studies
Rashmi Bansal 10/10

We were in conversation with Rashmi Bansal, our Learning Monday guest. 'Shine Bright’ on ‘intrapreneurship’ is her 10th book in 10 years. Rashmi started writing at 7 as a student in the US. The freedom to write on “anything” gave her the needed freedom of expression. It did not suck…

Case Studies
Pravaas – A Journey to Empowered Growth

The Beginning: We were invited to undertake leadership development for SETCO Foundation, the CSR initiative of a large Automotive ancillary major, SETCO Automotive. Meeting their President, Ms. Urja Shah, sitting in on their presentation, studying their their annual report and website gave us confidence on the passion and intent fueling the…

Case Studies
Getting Up and Close with the Consumers

The way people communicate, get entertainment, shop, and socialize has changed dramatically. Thanks to the smartphone, access to consumers has also changed. It is now possible to reach people across geographies, socio-economic status, cultures and ethnicities without any prohibitive barriers like high costs and distance. We at Lumière recently explored…

Case Studies
Nutrition Negative India!

As India inches close to becoming the most populous country in the world, one aspect that continues to be under constant scrutiny is how the country fluctuates in its health index. According to the latest Global Hunger Index, India, which ranks 100 out of 119 countries, is one of the countries with the…

Case Studies
A Case for Consumer-Centric Growth

Prelude: The phone rings a couple of times. The founder CEO of a leading fashion accessories brand comes on the line. We had undertaken a small qualitative research project two years ago. The study objective was to understand usage and purchase habits in the category. The research design was five…

1992 - 1996
1996
1997 - 2001
1999
2001 - 2007
2013 - 2019
1992-1996

Initiation

Deepa starts working at Hindustan Unilever Ltd., and after working there for a few years decides to take a career break to take care of her son. The family plans to move to Jamaica, and she wishes to resume working. There are not a lot of opportunities post a career break for her, and this makes her realise the plight of women all across the world who are trying to resume working after taking a break. The seed for Lumière is planted. Deepa joins J.A. Young Research Ltd. to get back to her roots, and ultimately decides to start her own firm under her CA's advise.

1996

Beginning

Start of Lumière Consultancy in Jamaica

1997-2001

Incubation

The family is aching to return to India, and post the birth of her second child, Deepa gets an offer from HUL to rejoin them. She has an itch to make it on her own, and so declines. This results in a different type of engagement between the two, and Lumière engages exclusively with HUL by expanding their scope. Deepa builds a stronghold in consumer behavior, and Lumière develops into an entity of its own. Inception of 'Consumer Centricity', which is their future key to strength, begins. With an expansion in their work, they need more resources and a group of like-minded talented professional women to join the team. Lumière gives them solace, a place to grow, rebuild their careers, and achieve goals beyond their expectations. They begin with mentoring initiatives, with an urge to inspire young individuals. People approach them through word-of-mouth, references, and to create opportunities beyong market research, Lumière becomes a Pvt. Ltd. company.

1999

Establishing

An opportunity arises to be a part of something big, to analyse the growth mindset and the creation of a best practice document for sequential recycling. Lumière makes an impact across categories and branches into Product Testing and Category Creation.

2001-2007

Invigoration

Lumière touches ₹ 1 crore. Their brochure is presented at MRSI. The company turns 10, and Milind joins the team as an observer. This becomes the phase of Lumière's upheavel: from scaling up, digitization and automation of processes, to plugging in leakages across departments and accounts. Their billings reach ₹ 3 crores.

2013-2019

Innovation

Rashmi Bansal dedicates a chapter of her book 'Follow Every Rainbow' to Deepa and Lumière. The company enters adulthood, and they facilitate change management for Lumière. The introduction of the Gallup Strengths to the portfolio is a game changer. A revamp of the technological infrastructure ensues, giving way to an articulation of Lumière 3.0.