~ Smita Arora, Sanjana Ramani, Deepa Soman A particular group of people that is identified as the intended recipient of an advertisement, product, or campaign is called target group or audience. A target… continue »Defining the “Who”
~ Aparna Khadilkar, Tanvee Dixit, Deepa Soman Stimulus is something that evokes response viz., action or exertion or quickens action, feeling, thought. Stimuli in research are any materials or items… continue »Best Practice in Stimulus Usage in Qual Research
‘After our meeting, I want another half an hour to talk about something personal’, said Damayanti on the call. Damayanti told me of her sister-in-law, Anandi, a stay-at-home mom for 18… continue »Back to Work Internship
‘I want you to mentor our food start-up‘ said Madeeha, who had interned with us at Lumière. This hotel management graduate interned with us for two months before she went… continue »Light the Start-ups
~ Dhanashree Padave, Sanjana Ramani, Deepa Soman The Lover is the first archetype of the mature masculine. The Lover is the archetype of youthful idealism and excitement and is usually… continue »The Lover Archetype
The Creator Archetype ~ Debolina Roy, Sanjana Ramani, Deepa Soman If it can be imagined, it can be created is the motto of the Creator. This Jungian archetype is driven… continue »The Creator Archetype
The Explorer archetype is one of the three Jungian archetype that yearns for paradise. The motto here is “Don’t fence me in”. The core desire of this archetype is the… continue »The Explorer Archetype
~Tanvee Dixit, Sanjana Ramani, Deepa Soman The Caregiver archetype is another one of the types of archetypes developed by Carl Jung in his theory of the human psyche. Like the… continue »The Caregiver Archetype
~Aparna Khadilkar, Sanjana Ramani, Deepa Soman The term archetype has its origins in ancient Greek. Its rooted from the word “archein” which means original or old and typos which means… continue »The Ruler Archetype
The Everyman/ Regular Guy Archetype By Nitinder Dutt and Deepa Soman “Let every man be respected as an individual and no man idolised” – Albert Einstein The theory of archetypes… continue »The Everyman/ Regular Guy Archetype