The Everyman/ Regular Guy Archetype By Nitinder Dutt and Deepa Soman “Let every man be respected as an individual and no man idolised” – Albert Einstein The theory of archetypes… continue »The Everyman/ Regular Guy Archetype
-Pallavi Salvi To know is to grow. Eagerness to know, seek information, understand, imbibe, inculcate and then pass-on, teach, explain, share – Here is a Sage personality; methodical and objective.… continue »The Sage Archetype
~Sukhdeep Papriwal, Deepa Soman Carl Jung understood archetypes as universal, archaic patterns and images that derive from the collective unconscious and are the psychic counterpart of instinct. They are inherited potentials which are actualized… continue »The Hero Archetype
Happy New Year! ‘You will receive a package from Sevantika. Has it arrived already?’ reads an SMS from Ankeet, a client-friend. Sevantika is his boss. ‘Thanks Ankeet. Am on vacation and… continue »Type ‘Happy New Year’
Frozen foods exist in a plethora of cuisines and cater to an enormous portion of the market. Whether as the value-added French fries, samosas, spring rolls, or chicken nuggets, they… continue »Frozen Foods in India
The Outlaw Archetype ~ Akansha Singh, Deepa Soman “People will only remember you for the rules you break” The Outlaws or Rebels are fiction favourites, striding through their worlds with a… continue »The Outlaw Archetype
The Jester Archetype By: Tanvi Anand, Deepa Soman “You only live once, so lighten up because life is meant to be enjoyed”. Abiding by this motto, the Jester archetype exhorts… continue »The Jester Archetype
Innocent Archetype By: Sreelakshmi Nair, Deepa Soman The Innocent/Child Archetype is a Jungian archetype, first discovered by Psychiatrist Carl Jung. In more recent years, Psychologist, Alice Millar, retrieves the positive side of the child archetype… continue »The Innocent Archetype
The Magician Archetype By: Shweta Soman, Deepa Soman Having introduced the concept of Archetypes in the previous article, let us have an in-depth look at one archetype in particular viz.… continue »The Magician Archetype
Relevance of Archetypes for Brands By: Shweta Soman, Deepa Soman With brands having permeated every sphere of the human existence, understanding branding has become extremely essential for companies. In our… continue »Relevance of Archetypes for Brands