Lumière Business Solutions is a research and consulting firm which partners with clients in co-creating customized, insightful and innovative business solutions.
Our Credo - Light and Insight, is in absolute harmony with our mission - To provide customized business solutions that enable our clients’ growth, while providing a platform to attract, develop, excite and retain professional talent who seek to integrate work and life.
Market Research and Insights
An idea or prototype needs to be validated with the intended customer for relevance, and the customer, consumer and expert feedback loop helps iteratively improve the product or service.
Qualitative Research
Marketing Mix Evaluation Organisational Strategy
Exploratory Research

Delving into the 5Ws (Who, What, Where, When, Why) for need space identification for products/ brands/ services

Idea Testing

Full service idea to concept stage consulting complete with idea generation, idea sorting, concept development and concept testing with the N-Light© IdeaCon product suite.

Concept Testing

Assess concepts with consumers on relevance, uniqueness, scalability before they can see the light of day to help achieve business objectives.

Product Testing

Performance of a new/ existing/improved product on parameters like features, relevance, value for money, uniqueness, trial intent, price etc.

Packaging Testing

N-Light© Pack suite of packaging testing tools suited for various stages of pack development helps evaluate the impact of packaging on consumers' preference along with merits & demerits that trigger consumer behaviour.

Communication Testing

Communication Testing: Testing effectiveness of any print/ media communication (Thematic, Narramatic, Animatic or complete film) in terms of salience, memorability, uniqueness, impact on trial.

Ideation

White space exploration/future gazing for the next big thing/opportunity spaces

Consumer Profiling

Knowing one’s target group, understanding CASH, developing key archetypes

People

Employee engagement, employer value proposition, transition & transformation evaluation, exit interviews

Go-To Market Strategy

Identifying and preparing 4Ps strategy for a new geography

Cultural Decode

Understanding communities/regions/countries through historical, socio-cultural and economic lenses

Customer Centricity

Develop a customer-centric mindset of flexibility, agility, can-do, compliance and win-win.

Quantitative Research
Price Sensitivity Measurement:

Gauging the optimum price range and its acceptance against the perceived value

Concept/Product/Ad/Packaging Testing:

Zeroing in/ shortlisting the best concept/product/ad/packaging through CATI, CAPI, mobile, door to door surveys

Digital Methodologies
  • Using digital platform for qualitative & quantitative research
  • Getting closer & wider access to genuine consumers by creating whatsapp groups, online panels, discussion forums
  • Increasing efficiency & productivity in terms of time & efforts
Consulting and Coaching
Coaching

Engage with stakeholders at various stages to address business & leadership issues

Catalyzing Social Enterprises

Helping social enterprises to remain sustainable and viable

Curating & Catalysing Nonprofits

Provide inputs on process & protocol for streamlining operations and increasing reach

Light The Start-Ups

A careful and candid assessment of the idea or product prototype, and facilitated discussions provide pointers on the way forward, on whether the idea or prototype develops into a start-up, or should we collaborate with NGOs/ private organisations/ governmental agencies. Skills in brainstorming, evaluating strategic options and making the requisite connects helps provide the way forward to the business prospect.

Where it comes to start-ups, every start-up needs a caring helping hand, before securing funds and after getting funded. Founders have to get along. Key talent needs to be encouraged to join. And stay. The customer needs to be understood with great clarity. And a robust business plan has to emerge, not only on paper but in vigorous action. And the product needs to come out just right, before the funding runs out. Lumière has elected to place its formidable experience in customer-centric innovation of over 20 years in the service of the potential enterprise.

Our ‘customer, consumer and market insights’ vertical is the precursor to our ‘light the start-ups’ vertical.

23 Years of Experience
83 Satisfied Clients
1500+ Live Projects
120+ Years of Leadership Experience
300k Consumer Touchpoints
80% Repeat Business

Blog

Everyday may not be good, but there is something good in everyday. Capturing these moments is key to our continuous learning. We help enrich the lives of others, while enriching ourselves. Take a look at some of these moments through our blogs, musings and case studies.

Blog
Rashmi Bansal 10/10

We were in conversation with Rashmi Bansal, our Learning Monday guest. 'Shine Bright’ on ‘intrapreneurship’ is her 10th book in 10 years. Rashmi started writing at 7 as a student…

Deepa Soman
Deepa Soman
June 8, 2019
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Blog
Yoga and Living

~ Vedashree Patankar and Deepa Soman When Deepa writes that our Learning Monday session on 28 Th January will be on yoga, I am a bit skeptical. Anything that purports…

Lumiere Business Solutions
Lumiere Business Solutions
January 29, 2019
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Blog
“How” to “Wow”

“How” to “Wow” ~ Deepa Soman The Beginning: We are at a client meeting in mid-June 2018 where she brings up an earlier conversation and says, “Guys, you understand technology.…

Deepa Soman
Deepa Soman
December 3, 2018
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Blog
CFO Diary

In October 2013 I received an invite to join a fitness group, Fit Right In (FRI) started by a client, Manisha Kansra Kapoor. We had worked on a healthcare project…

Deepa Soman
Deepa Soman
October 19, 2018
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Clients
1992 - 1996
1996
1997 - 2001
1999
2001 - 2007
2013 - 2019
1992-1996

Initiation

Deepa starts working at Hindustan Unilever Ltd., and after working there for a few years decides to take a career break to take care of her son. The family plans to move to Jamaica, and she wishes to resume working. There are not a lot of opportunities post a career break for her, and this makes her realise the plight of women all across the world who are trying to resume working after taking a break. The seed for Lumière is planted. Deepa joins J.A. Young Research Ltd. to get back to her roots, and ultimately decides to start her own firm under her CA's advise.

1996

Beginning

Start of Lumière Consultancy in Jamaica

1997-2001

Incubation

The family is aching to return to India, and post the birth of her second child, Deepa gets an offer from HUL to rejoin them. She has an itch to make it on her own, and so declines. This results in a different type of engagement between the two, and Lumière engages exclusively with HUL by expanding their scope. Deepa builds a stronghold in consumer behavior, and Lumière develops into an entity of its own. Inception of 'Consumer Centricity', which is their future key to strength, begins. With an expansion in their work, they need more resources and a group of like-minded talented professional women to join the team. Lumière gives them solace, a place to grow, rebuild their careers, and achieve goals beyond their expectations. They begin with mentoring initiatives, with an urge to inspire young individuals. People approach them through word-of-mouth, references, and to create opportunities beyong market research, Lumière becomes a Pvt. Ltd. company.

1999

Establishing

An opportunity arises to be a part of something big, to analyse the growth mindset and the creation of a best practice document for sequential recycling. Lumière makes an impact across categories and branches into Product Testing and Category Creation.

2001-2007

Invigoration

Lumière touches ₹ 1 crore. Their brochure is presented at MRSI. The company turns 10, and Milind joins the team as an observer. This becomes the phase of Lumière's upheavel: from scaling up, digitization and automation of processes, to plugging in leakages across departments and accounts. Their billings reach ₹ 3 crores.

2013-2019

Innovation

Rashmi Bansal dedicates a chapter of her book 'Follow Every Rainbow' to Deepa and Lumière. The company enters adulthood, and they facilitate change management for Lumière. The introduction of the Gallup Strengths to the portfolio is a game changer. A revamp of the technological infrastructure ensues, giving way to an articulation of Lumière 3.0.