Delving into the 5Ws (Who, What, Where, When, Why) for need space identification for products/ brands/ services
Full service idea to concept stage consulting complete with idea generation, idea sorting, concept development and concept testing with the N-Light© IdeaCon product suite.
Assess concepts with consumers on relevance, uniqueness, scalability before they can see the light of day to help achieve business objectives.
Performance of a new/ existing/improved product on parameters like features, relevance, value for money, uniqueness, trial intent, price etc.
N-Light© Pack suite of packaging testing tools suited for various stages of pack development helps evaluate the impact of packaging on consumers' preference along with merits & demerits that trigger consumer behaviour.
Communication Testing: Testing effectiveness of any print/ media communication (Thematic, Narramatic, Animatic or complete film) in terms of salience, memorability, uniqueness, impact on trial.
White space exploration/future gazing for the next big thing/opportunity spaces
Knowing one’s target group, understanding CASH, developing key archetypes
Employee engagement, employer value proposition, transition & transformation evaluation, exit interviews
Identifying and preparing 4Ps strategy for a new geography
Understanding communities/regions/countries through historical, socio-cultural and economic lenses
Develop a customer-centric mindset of flexibility, agility, can-do, compliance and win-win.
Gauging the optimum price range and its acceptance against the perceived value
Zeroing in/ shortlisting the best concept/product/ad/packaging through CATI, CAPI, mobile, door to door surveys
- Using digital platform for qualitative & quantitative research
- Getting closer & wider access to genuine consumers by creating whatsapp groups, online panels, discussion forums
- Increasing efficiency & productivity in terms of time & efforts
Engage with stakeholders at various stages to address business & leadership issues
Helping social enterprises to remain sustainable and viable
Provide inputs on process & protocol for streamlining operations and increasing reach
A careful and candid assessment of the idea or product prototype, and facilitated discussions provide pointers on the way forward, on whether the idea or prototype develops into a start-up, or should we collaborate with NGOs/ private organisations/ governmental agencies. Skills in brainstorming, evaluating strategic options and making the requisite connects helps provide the way forward to the business prospect.
Where it comes to start-ups, every start-up needs a caring helping hand, before securing funds and after getting funded. Founders have to get along. Key talent needs to be encouraged to join. And stay. The customer needs to be understood with great clarity. And a robust business plan has to emerge, not only on paper but in vigorous action. And the product needs to come out just right, before the funding runs out. Lumière has elected to place its formidable experience in customer-centric innovation of over 20 years in the service of the potential enterprise.
Our ‘customer, consumer and market insights’ vertical is the precursor to our ‘light the start-ups’ vertical.
Blog
Everyday may not be good, but there is something good in everyday. Capturing these moments is key to our continuous learning. We help enrich the lives of others, while enriching ourselves. Take a look at some of these moments through our blogs, musings and case studies.
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~ Vedashree Patankar and Deepa Soman When Deepa writes that our Learning Monday session on 28 Th January will be on yoga, I am a bit skeptical. Anything that purports…
