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An idea or prototype needs to be validated with the intended customer for relevance, and the customer, consumer and expert feedback loop helps iteratively improve the product or service. Understanding the customer, their hopes and aspirations, their stated and latent needs, is the starting point to gauge market response and readiness. Lumière has deep experience and expertise with product innovation funnels of companies, from idea to concept, product to market launch. A careful and candid assessment of the idea or product prototype, and facilitated discussions provide pointers on the way forward.
Concept/Product/Ad/Packaging Testing: Zeroing in/ shortlisting the best concept/product/ad/packaging through CATI, CAPI, mobile, door to door surveys
Price Sensitivity measurement: Gauging the optimum price range and its acceptance against the perceived value