“How” to “Wow”
~ Deepa Soman The Beginning: We are at a client meeting in mid-June 2018 where she brings up an earlier conversation and says, “Guys, you understand technology. You mentor VR… continue »“How” to “Wow”
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2018
CFO Diary
In October 2013 I received an invite to join a fitness group, Fit Right In (FRI) started by a client, Manisha Kansra Kapoor. We had worked on a healthcare project… continue »CFO Diary
22 on 22
Lumière was born on 15th September 1996, exactly 9 months after Rhea was born.
Win Innovation Workshop Guide
~ Deepa & Milind Soman We ran a workshop on the 4th and 5th of June. It was below par? The client gave us a ‘very good’/ ‘excellent’ rating but… continue »Win Innovation Workshop Guide
Gracious Sharing
Image source : BEI Global We are at the 24-hour restaurant at the Royal Singi Hotel, Kathmandu. This is my third time at the hotel, and twice in the… continue »Gracious Sharing
Defining the “Who”
~ Smita Arora, Sanjana Ramani, Deepa Soman A particular group of people that is identified as the intended recipient of an advertisement, product, or campaign is called target group or audience. A target… continue »Defining the “Who”
Light the Start-ups
‘I want you to mentor our food start-up‘ said Madeeha, who had interned with us at Lumière. This hotel management graduate interned with us for two months before she went… continue »Light the Start-ups
The Lover Archetype
~ Dhanashree Padave, Sanjana Ramani, Deepa Soman The Lover is the first archetype of the mature masculine. The Lover is the archetype of youthful idealism and excitement and is usually… continue »The Lover Archetype
The Everyman/ Regular Guy Archetype
The Everyman/ Regular Guy Archetype By Nitinder Dutt and Deepa Soman “Let every man be respected as an individual and no man idolised” – Albert Einstein The theory of archetypes… continue »The Everyman/ Regular Guy Archetype
Type ‘Happy New Year’
Happy New Year! ‘You will receive a package from Sevantika. Has it arrived already?’ reads an SMS from Ankeet, a client-friend. Sevantika is his boss. ‘Thanks Ankeet. Am on vacation and… continue »Type ‘Happy New Year’