Prelude: The phone rings a couple of times. The founder CEO of a leading fashion accessories brand comes on the line. We had undertaken a small qualitative research project two… continue »A Case for Consumer-Centric Growth
~ Esha Mohol and Deepa Soman Confluence of influence “I like to think I am the only Indian (named) Jermina” says Jermina Menon, marketer and retail branding expert and the… continue »Engage – Connect – Grow!
~ Smita Arora, Sanjana Ramani, Deepa Soman A particular group of people that is identified as the intended recipient of an advertisement, product, or campaign is called target group or audience. A target… continue »Defining the “Who”
‘I want you to mentor our food start-up‘ said Madeeha, who had interned with us at Lumière. This hotel management graduate interned with us for two months before she went… continue »Light the Start-ups