“How” to “Wow”
“How” to “Wow” ~ Deepa Soman The Beginning: We are at a client meeting in mid-June 2018 where she brings up an earlier conversation and says, “Guys, you understand technology.… continue »“How” to “Wow”
lumière
Learning LIFTS us up
~ Vedashree Patankar and Deepa Soman Our Lumière Learning Monday sessions are a popular weekly event. Each week we have an eclectic array of invitee speakers or scheduled sessions by… continue »Learning LIFTS us up
22 on 22
Lumière was born on 15th September 1996, exactly 9 months after Rhea was born.
Start to Finish
A client writes a mail to a team member. She has shared a CV for a young student who has completed his BBA. ‘Do you have an opening for freshers… continue »Start to Finish
Sticky Diamond
The invite: ‘You run innovation workshops, Deepa? Have you worked for ….? Call … He is our client and a wonderful person. They want to run an innovation workshop.’, texts my… continue »Sticky Diamond
Bombay Dreams
Being a researcher is about curiosity. It is about building rapport with a stranger. Its about willingness to explore and go on an adventure on the landscape of a new… continue »Bombay Dreams
Defining the “Who”
~ Smita Arora, Sanjana Ramani, Deepa Soman A particular group of people that is identified as the intended recipient of an advertisement, product, or campaign is called target group or audience. A target… continue »Defining the “Who”
Best Practice in Stimulus Usage in Qual Research
~ Aparna Khadilkar, Tanvee Dixit, Deepa Soman Stimulus is something that evokes response viz., action or exertion or quickens action, feeling, thought. Stimuli in research are any materials or items… continue »Best Practice in Stimulus Usage in Qual Research
Succession Planning @Lumiere
A friend in Singapore sends me an email survey. She is invited to speak at an HR Conclave and is gathering data on succession planning. I am intrigued enough to… continue »Succession Planning @Lumiere
Back to Work Internship
‘After our meeting, I want another half an hour to talk about something personal’, said Damayanti on the call. Damayanti told me of her sister-in-law, Anandi, a stay-at-home mom for 18… continue »Back to Work Internship